1
Onboarding is the Strongest Predictor
Users who complete onboarding show dramatically higher retention rates compared to those who skip it.
+81% retention lift
2
Channel Quality Varies Significantly
Referral users have 2.1x higher LTV than paid social users, indicating acquisition mix optimization opportunity.
2.1x LTV difference
3
Retention is Improving Over Time
Later cohorts (Jan 2024+) show 8-12% better Month-1 retention, suggesting product improvements are working.
+8-12% M1 retention